How to read this
Five personas, each built around one dominant pain, ranked by how many users actually feel it. One pain → one persona → one creo, so creative can target a single, clear emotional need. Each card shows a data snapshot, the internal narrative (how she sees / fears / wants to be seen), the one pain to hit with its data proof, anxiety triggers, and a ready-to-shoot creo. Read top to bottom — Pain #1 (body image) is the biggest lever, Pain #5 (style confusion) the smallest but highest-intent.
Answer distribution — the full quiz
Every quiz question, grouped into eight themes. Commercial signals, demographics, body & fit come from the ~48k cohort export; outfit preferences and the feminine-archetype questions come from live Amplitude (~200k+ answers each, last 40 days). Percentages are share of responses (colours & brands are multi-select). A few personality questions show "% of responses" (their exact user totals aren't exposed by the export) — the proportions are accurate. The Commercial signals group up top is what actually drives creative; the rest is supporting context.