Longevity funnel · quiz-answer intelligence · skyfluence-app.com

Stay — Data-Driven Personas & Creo Playbook

Built from — real quiz completers on the Stay longevity funnel (Amplitude · Longevity Prod, last 30 days). Five personas, each anchored to one dominant pain ranked by prevalence, plus the full answer distribution. Everything is derived from what users actually told the quiz.

How to read this

Five personas, each built around one dominant pain, ranked by how many users feel it. One pain → one persona → one creo, so creative can target a single emotional need. The loudest signals across the whole funnel: this is an older, high-intent audience — 77% are 45+, 77% are women, and 77% say they'll "absolutely" commit time to a plan. Their habits are mediocre (two-thirds eat "average or poor," half never strength-train, 69% under-sleep), so the opportunity is a done-for-you system.

The 5 personas · ranked by pain prevalence

Answer distribution — the full quiz

Every answerable quiz question, grouped by theme, filtered to funnel 734bdb27… on skyfluence-app.com. Percentages are share of users who answered (supplements is multi-select). Info/photo screens are excluded. Counts are true unique users (last 30 days). For the "so what," see Main takeaways.

Main takeaways — what to actually do with this

The distilled, highest-leverage read of the Stay funnel data: who to target, what to say first, and the product proof-points to lean on. Everything here traces back to the Answer Distribution tab.

The opportunity in one line
A 45+, mostly-female audience that is already sold on longevity — 77% will "absolutely" commit — but has weak daily habits. They don't need convincing. They need a done-for-you protocol. Lead with looking younger and energy; deliver a system.
Who to target
Lead your hook with these fears · ranked
The biggest fixable habit gaps

Deficiencies the protocol fixes

% of users with each gap — your before/after proof-points
Half never strength-train and two-thirds under-sleep or eat poorly — concrete, visualisable problems your plan can solve on camera.
Recommended creo angles · priority order
The one conversion signal that matters
Sell the plan, not the problem
77% say they'll "absolutely" commit time to a longevity plan, and 61% will pursue it somewhat-to-very aggressively. Intent is not the bottleneck — a clear, personalised system is. Creatives that show the plan should beat creatives that dwell on the problem.